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About Us


Peace Country Beef & Forage Association, formerly known as North Peace Forage Association, was founded in 1982 by livestock producers in the Fairview and Hines Creek area for the purpose of demonstrating new forage varieties and technology in the Peace Country. PCBFA has continued to grow into a dedicated applied-research and extension association, currently serving 10 Municipal Districts and Counties across Northern Alberta's Peace Region.

Mission Statement  

The Peace Country Beef & Forage Association is a producer-led organization serving the Peace Country Beef and Forage producers.  We provide regionally relevant research and extension that supports producers to implement environmentally and socioeconomically viable farming practices.


Our vision is to collect and provide innovative and credible information to our members.

Producer Driven

Having worked in the Peace Country for many years, we have established ourselves as a innovative association, willing to work with local businesses, educational facilities, other research groups and always with producers from across the Peace region.

Our program ranges from environmental concerns to finding the newest technology and helping producers to implement it in their operations.

Our board is formed from producers across the Peace Region, who can actively voice questions, ideas and concerns to address the needs of the beef industry in the Peace.


Working with Municipal Districts & Counties

Peace Country Beef & Forage Association also spends a great deal of time listening and working in conjunction with M.D.’s and Counties across the Peace. They provide us with not only funding, but invaluable insight into their local areas and the needs of the producers.

Core Values
  1. Best people – Attracting, developing, training, and retaining the best talent for our Association, challenging our people, and fostering a collaborative and mutually supportive environment.

  2. Inclusiveness – We recognize the interdependence of all producers in Alberta and strive to include everyone, no matter their production or profitability goal.

  3. Responsiveness – We are committed to responding quickly and thoughtfully to issues in the Peace Country that could potentially affect producers or the welfare and well-being of livestock.

  4. Engagement – We are committed to ongoing dialogue and engagement through a variety of means with our members and local Associations to further the mission of PCBFA.

  5. Collaboration – We work in partnership with a broad range of organizations and initiatives to strengthen our strategic plan, direction and impact.

  6. Science-based research and information – The information and extension we provide is based on the most up-to-date applied research and analysis from Alberta and globally.

  7. Environmental responsibility – We are committed to strategies and policies that support and advance a sustainable environment through agricultural production.

  8. Operational excellence – Unyielding passion for excellence and an unfaltering commitment to be accountable, efficient, effective and timely.


Our Services Include

Applied research  // Extension publications & events // Feed testing & analysis // Soil testing & analysis  // Pasture assessments  // Much more...

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